A sales pitch is a salesperson's attempt to persuade their audience to buy or believe what they're offering. That offer might be the chance at another meeting, information on your product or service, or a personal pitch all about you. Whatever the subject matter, it should be quick, to the point, and attention-grabbing.
1. The One-Word Sales Pitch
Can you boil your entire presentation down to one word? It might seem silly, but consider the power of a brand that has complete command of one word. "When anybody thinks of you, they utter that word. When anybody utters that word, they think of you," Pink explains.
For example, HubSpot's one-word pitch might be "flywheel." President Obama's one-word pitch during his 2012 reelection campaign was "forward." Think of the single word that represents your offering and use it as a punchy tagline.
2. The Question Sales Pitch
This one should only be used when you're confident that your buyer either somewhat or completely understands the value of your product.
Instead of phrasing your pitch as a statement ("Strategic outsourcing will reduce your company's costs"), reformulate it as a question ("Would strategic outsourcing reduce your company's costs?").
Why does this work? "Question pitches prompt people to come up with their own reasons for agreeing (or not)," Pink writes. "And when people summon their own reasons for believing something, they endorse the belief more strongly and become more likely to act on it."
3. The Subject Line Sales Pitch
Salespeople are masters at the art of crafting intriguing email subject lines. Take that expertise and apply it to your sales pitches.
Pink writes that strong email subject lines follow three principles: utility, curiosity, and specificity. However, you shouldn't try to add elements of each into a single email header or sales pitch.
4. The Twitter Sales Pitch
Tweeting is an exercise in clarity and brevity. What would your sales pitch sound like if you only had 140 characters to work with?
Formulating a Twitter pitch forces you to think critically and creatively about the main highlights of your offering. It can also help you trim the unnecessary fat from your sales presentation.
5. The Pixar Sales Pitch
"Toy Story." "Up." "Finding Nemo." "WALL-E." Pixar is a master at creating not just stunning visuals but stories that resonate with children and adults alike.
Although the stars of the studio's movies range from robots to sea life to talking toys, each has a similar story structure at its core.
Thanks!
Vedant Saraf
2002260
Informative!
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